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Wray Herbert

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From Bitter to Wrong: Conscience of a Moral Conservative

Posted: 03/23/11 09:54 AM ET

Fans of the old sitcom "Seinfeld" will recall Mr. Bookman, the well-named New York Public Library investigator who relentlessly pursues Jerry for failing to return a library book that he checked out two decades before. Jerry borrowed the book, "Tropic of Cancer," in 1971, and when Mr. Bookman finally tracks him down, the mere mention of that year sends the library cop off on a sweeping moral tirade on the degradation of civilized culture:

Yeah, '71 ... Bad year for libraries. Bad year for America. Hippies burning library cards. Abby Hoffman telling everybody to steal books. I don't judge a man by the length of his hair or the kind of music he listens to ... But you put on a pair of shoes when you walk into the New York Public Library, fella.

Mr. Bookman's angry crusade clearly goes beyond library fines. It's personal. He doesn't like Jerry, or anything he represents, which he sums up as "flashy, making the scene, flaunting convention." For him, stealing library books is not an abstract moral violation. It's an insult to all that's sacred and decent about America, and it's disgusting on the most primitive, visceral level.

Mr. Bookman is a parody, of course -- a parody of overly moralistic conservatives. But does the caricature capture some essence of conservative moral reasoning? New research suggests that may be so. Conservative and liberal minds, it appears, may be fundamentally different psychologically, with conservatives much more sensitive to everyday triggers for physical disgust, and much more likely to commingle repulsion and moral judgment.

The new work comes from three psychological scientists at the City University of New York (Kendall Eskine, Natalie Kacinik and Jesse Prinz) who started off exploring a possible connection between morality and taste -- not aesthetic taste, but actual taste, in the mouth. A recent and growing body of research is showing that thinking and judgment can be powerfully influenced by the body and its interaction with the world. Everything from cleanliness to temperature can shape the way we think and feel, and the CUNY scientists wondered if taste might similarly mold our thoughts about right and wrong.

So they did a simple test. They recruited a group of volunteers for a study of arm-hand movements, and as part of that study they asked them to very quickly pick up and drink a "shot" of beverage. In fact, the motion study was a ruse -- a cover for the actual study. For that, some of the volunteers drank water, while others drank a sweet punch, and still others a bitter herbal concoction. The idea was to see if taste influences emotions -- especially disgust -- which in turn shape moral judgment.

They measured moral judgment using several vignettes involving transgressions. One of these vignettes had to do with, yes, unreturned library books. Others focused on corrupt politicians, shoplifters, ambulance-chasing lawyers, a man eating his dead dog and second cousins having sex. In each case, the volunteers rated the acts on a continuum from "extremely morally wrong" to "not at all morally wrong." Finally, the volunteers noted whether they considered themselves politically liberal or conservative.

When they analyzed all the data, the results were unambiguous. As reported online in the journal, Psychological Science, taste dramatically influenced moral judgment, such that physical disgust resulting from the bitter drink led to much harsher moral judgments. What's more, self-identified conservatives who drank the bitter drink were much more judgmental than conservatives who drank sweet punch or water. Liberals' moral judgments were unaffected by what they drank.

Why was this effect more pronounced in people espousing conservative politics? It's not entirely clear, but one possibility is that disgust, as an emotion, is closely connected with one's sense of purity and the violation of that sensibility. Purity norms are more prevalent in conservative than in liberal morality. This also fits well with the fact that most people can't articulate the reasons for their moral positions: When pressed for rationales, most people concede that this or that act simply "feels" right or wrong, just as Jerry's overdue book upset Mr. Bookman at his very core.

 
 
 
Fans of the old sitcom "Seinfeld" will recall Mr. Bookman, the well-named New York Public Library investigator who relentlessly pursues Jerry for failing to return a library book that he checked out t...
Fans of the old sitcom "Seinfeld" will recall Mr. Bookman, the well-named New York Public Library investigator who relentlessly pursues Jerry for failing to return a library book that he checked out t...
 
 
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09:20 PM on 03/25/2011
An equally valid conclusion from this silly study: Liberals have no taste!
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ChaCubed
Republicans: the Antichrist
02:51 PM on 03/26/2011
Hmmm, perhaps if you added a little sugar to your mocha lite, it will counter the bitterness.
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reasonshouldrule
05:02 PM on 03/27/2011
Nice one! Faved. (already a fan) :-)
06:41 PM on 03/27/2011
Ok, but the study is still foolish (as are so many behavioral studies) and its conclusions unsupportable and, I would wager, unreplicable.
maxfax
Taa - dah!
05:35 AM on 03/25/2011
So give conservatives a steady diet of sweet punch, let's change 'em.  Come on the south is as conservative and on a culture crusade as much as ever, sweet tea is a staple, nothing changes.  I just don't buy the connection in such simplified terms. 
05:05 PM on 03/24/2011
The problem with involving a political question is that becomes the main focus for people due to the instability that exists in the world right now. People start arguing about who is at fault for this or that.....something proven by a lot of the comments below.

NB all surveys, experiments or studies the results can be skewed to demonstrate either side of the argument.

What I would like to focus on is that one’s mind is definitely affected by the food that we eat as this affects our general wellbeing. I did not 100% subscribe to this until I took 12 months off exercise and what I would consider a healthy diet. I ate what I liked when I liked and naturally put weight on. The interesting elements on my test was when I read back the diary I kept, I made notes of all the silly arguments I had, or the slightly out of character decisions I made.

I couldn’t really empathise with individuals who used their weight or diet as a reason of non-achievement. Having been through the 12 month test I can now fully empathise that food does alter one’s judgement and energy levels. Both of which affect overall passion and wellbeing.

The one aspect I cannot empathise with is that they choose not to do anything about it even though they are aware their diet is not healthy.

Craig Ing
www.craiging.com
www.blog.craiging.com
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Sydney Light
01:32 PM on 03/24/2011
Interesting, only, its the other way around. People who are uptight and judgmental are more easily offended by the variant smells and tastes of the world... they are simply more closed minded towards everything.
12:36 PM on 03/24/2011
D'uh, Winner. Tell us something we don't know. Conservatives are ruled by fear and loathing...why else would they continually vote against their own interests? Oh, they are also very gullible.
11:04 AM on 03/24/2011
"Purity norms are more prevalent in conservative than in liberal morality."

My goodness that's funny for how untrue it is!

NO ONE gets more morally indignant than the modern liberal.

Who throws pies in people's faces...? THE MODERN LIBERAL!

Who prevents conservatives from speaking at universities...? THE MODERN LIBERAL!

Who illegally spray paints fur coats...? THE MODERN LIBERAL!

Who chains themselves to the White House fences...? THE MODERN LIBERAL!

Who shuts down State Capitols? THE MODERN LIBERAL!

Who paints their hands red and screams, "You've got blood on your hands, Secretary Rice!" THE MODERN LIBERAL!

Who is quick to equate their political adversaries to Hitler? THE MODERN LIBERAL!

The list is literally endless....

WANT TO SEE THIS STUDY PROVEN WRONG? POSE DIFFERENT STATEMENTS:

Within a spectrum spanning "Strongly Disagree" to "Very Much Agree" – respond to the following:

Affirmative Action has hurt minorities more than it has helped.

George W. Bush was an outstanding leader and president.

Anthropogenic Global Warming is a hypothesis that has yet to be proven true.

Sarah Palin is a better student of the Constitution than Nancy Pelosi.

Ronald Reagan was a brilliant statesmen.

LBJ's Great Society programs created conditions that pulled black families apart.

THINK YOUR TYPICAL MODERN LIBERAL WOULD BE ANYTHING BUT APOPLECTIC IN THE FACE OF THOSE STATEMENTS? May I suggest you'd be wrong...
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UnderTheHedgeWeGo
Show me some evidence.
12:06 PM on 03/24/2011
"George W. Bush was an outstandin­g leader and president."

Is there anyone who isn't "APOPLECTIC" at that assertion? Why not throw in "and a really intelligent man" and you may have found the long sought "anti-Liberal WMD" cus I'm pretty sure you would cause the heads of every intelligent (aka "Liberal") person in America to explode.

But thank you for your careful unbiased examination of liberals; you did however leave out the well known fact that liberals sell their children for liquor.
03:53 PM on 03/24/2011
I was unaware liberals sell their children for liquor, but I will take your word for it.

However, I think you missed the point, which seems like one worth exploring. A valid criticism of the study described in the article is that the questions were skewed toward subjects of traditional morality.

If instead, you skewed the questions to illicit strong responses from liberals instead of conservatives, you might generate the exact opposite results...thus undermining the credibility of the study's conclusion.

Now take a really bitter drink and ask yourself to rate the statement, "George W. Bush was an outstanding leader and president...and a really intelligent man."

Alternatively, you could interpret the study to mean that liberals have no taste.
07:05 AM on 03/25/2011
UTHWG – Where was the bias in my examination of liberals? If you're referring to my litany of "puritanical" exertions common to the modern liberal, offer me some direct argument and rebuttal.

If you're referring to the statements in my revised experiment, you've missed the point (while demonstrating it). The thrust of the article (and the study) that we are commenting on is that the conservative mind is much more affected by external stimulus when it comes to issues of moral judgment. In essence, the study's conclusion is that the conservative brain is more reactive and "Pavlovian" than the evolved lobes of the modern liberal. In my thought experiment, I simply demonstrated how narrow and limited the parameters of the study were. Since your reaction to the statement "George W. Bush was an outstanding leader and president" is strong and pronounced, one could reasonably conclude that you are voicing a "harsh moral judgment." Of course, to you, your judgment is purely intellectual. That's my whole point: there ARE intellectual bases for being outraged by shoplifting, just as there ARE intellectual bases for being outraged by George W. Bush. But to search for biological reasons for our intellectual differences inevitably mis-focuses our debate on the phantasms of personality and motivation. This is unhealthy. Ideally, the focus of our debates should always be aimed at the arguments, themselves.
Dogmudgeon
Saepe in Errore, Nunquam in Dubito
01:36 AM on 03/27/2011
You were typing in all-caps, and you actually wrote that Liberals are "apoplectic"?

You just can't make that kind of stuff up!
lastpost
see biography
11:00 AM on 03/24/2011
“Conservative and liberal minds, it appears, may be fundamentally different psychologicallyâ€
Nature abhors uniformity. If we saw everything in the same way, there would be no incentive to invent questions. Thus we couldn’t even ask ourselves, where would we all be then?

“a man eating his dead dogâ€
Itsn't intrinsically wrong. But it may leave a nasty taste in the mouth.

“When they analyzed all the data, the results were unambiguousâ€
Let's hope that the questions were too. Since consuming something to sustain life is not necessarily the same call, as consuming something just to see what it tastes like.

“Liberals' moral judgments were unaffected by what they drankâ€.
Just how much they drank?

Most people can't articulate the reasons for their moral positions:
Convinced and confident they know the correct answer to the calculation. But for the life of them, unable to produce the workings.
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Demitasse
Ars longa, vita brevis
10:18 AM on 03/24/2011
"They measured moral judgment using several vignettes involving transgressions."

The subjects in the test were shown minor even petty transgressions when compared to the heavy duty sins of war, poverty, hunger, pollution, corporate malfeasance, - you know the stuff that actually hurts people and cause them pain. For me this is where the conservatives fail the morality test over & over again. They'll harangue & endlessly harrass you about an issue like abortion on one hand while on the other back political measures that defund or eradicate programs that help young children. In other words conservatives makes no sense; there seems to be an intellectual disconnect between them caring about an issue and actually caring about people. Theirs is not a biblical morality but a capitalist morality.
10:03 AM on 03/24/2011
Conservatives are needy insecure people, micro managers who feel that unless everyone abides by their set of ethics and morality the world will spin wildly out of control.

If you think I'm wrong look at religion per se, or more specifically with the need for control. This is especially of "their" women. They have and are trying desperately now to control women psychologically, physically and spiritually.

What makes it so remarkable today, in the 21st Century, is it is no longer confined to their own group or cult. Conversion has been replaced with the adaptation in some states of insanely restrictive laws. with no regard to a woman's intelligence and ability to make her own decisions.

Conservatives are essentially emotionally immature.
10:43 AM on 03/24/2011
Thats the most ridicilous thing ive ever heard.
"Conversion has been replaced with the adaptation in some states of insanely restrictiv­e laws. with no regard to a woman's intelligen­ce and ability to make her own decisions."

I think you have Conservatism mixed up with Islam.
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signgrrl
typeface geek
11:14 AM on 03/27/2011
have you not been keeping up with the new abortion restrictions ?
09:15 AM on 03/24/2011
A Conservative who got mugged...

http://titanicsailsatdawn.blogspot.com/2011/03/conservative-who-got-muggedby-gov.html
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hornedcog
Tax Tea Now!
09:14 AM on 03/24/2011
Bitter irony.
nothingchanges
too soon old, too late smart
08:41 AM on 03/24/2011
Conservative...........................Liberal................

For me it has to do with luck.......... and experience.

People who have never experienced bad luck are totally convinced that they have earned every thing they have accumulated, and others, not so well off, have made their own bed and should lie in it. Those "others" suffer from lack of intelligence, work ethic, or ambition.

I equate that outlook with insurance.

The vast majority of people who like their insurance companies, have never had to file a claim, at least not a major one. It isn't until things go wrong that you find out just how the system works, or fails to.

J. Michael Straczynski wrote perhaps the best line I have ever seen regarding this issue.

"“We are all the sum of our tears. Too little and the ground is not fertile, and nothing can grow there. Too much, the best of us is washed away."

The most judgmental people I know, have experienced very little in the way of adversity. Empathy comes from experience. Painful experience. That's unfortunate for us all.
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jch57
08:55 AM on 03/24/2011
Hmm. You may have something here. But I know a few conservatives who are drowning in credit card debt and or car payments, some of which may be bad luck, most probably just mismanagement. But they are convinced that the fault lies with the government for "stealing" their money. Evil taxes...that is why I am in financial straits. This rant is followed by the usual litany of immoralities that the government spends "their" money on (never including murder of civilians in our imperial wars).
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aacme
My micro-bio is on a strict need-to-know basis.
09:21 AM on 03/24/2011
This gets to the most obvious traits of modern "conservatives". Refusal to take responsibility for their own actions, and a victim mentality.
Fascinating to me that these are the exact opposite traits of the old time original conservatives, whatever their faults and mistakes.
Joe McCarthy was the first neo-con.
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Richard Bartholomew
My micro-bio isn't empty.
10:19 AM on 03/24/2011
Pick your scapegoat. Substitute 'company' for 'government', 'wages' for 'taxes', and 'liberal' for 'conserative' and you can save your self a lot of redundant writing.
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Bellanova
I'm nobody. Who are you?
03:10 PM on 03/24/2011
Well put, N (and a beautiful quote).
08:27 AM on 03/24/2011
So many posts arguing for or against liberals or conservatives. Will we get beyond that?

I find there is an indestructible essence inside each of us that aspires to something greater than riches, fame or power. Something that is not self centered. We bring this essence into focus as we come to recognize our heart, our soul. Most people in the West lost contact with their soul when they left childhood, if not before. Yet it remains. It is indestructible. It is free of ego. It is not owned by some religion or ideology, or thought process. It is within, not without. We want to return to it. We want to go home.
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aacme
My micro-bio is on a strict need-to-know basis.
09:32 AM on 03/24/2011
Well Warren, I'll offer an answer to your original question.
We will get beyond that when people calling themselves "conservative", but in fact radically revolutionary, are stopped, or maybe victorious, in their bid to dismantle everything that has made the USA great in the past, and everything the Founders worked for, in order to create an Oligarchic theocracy, ruled by corporate overlords and kept in line by a fiercely authoritative religious conformity.
Not a good place for the exercise of the spirit within, though that would be the only freedom left.
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reasonshouldrule
05:17 PM on 03/27/2011
Excellent response. Faved. (already a fan because of this and many of your other intelligent posts.)
05:26 AM on 03/24/2011
Geez, there sure are a lot of people here who hate "conservatives". Suppose someone has 3/4 conservative values and 1/4 liberal- do you still hate them 100% ? Try to get your bias under control.
06:43 AM on 03/24/2011
Are you suggesting 3/4 hate is equitable for a liberal?
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capitaldysfunction
White male never voted Republican
07:30 AM on 03/24/2011
I guess you're right. I'm a liberal. I just ate my first raw parsnip. It was disgusting. And I still hate conservitives.
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Richard Bartholomew
My micro-bio isn't empty.
05:20 AM on 03/24/2011
The study seems to suggest that one way to turn conservatives in to liberals is to serve them plenty of cool aid.
06:41 AM on 03/24/2011
Where did you see that conclusion in the study?
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Michael Briggs
Liberal is Better
07:03 AM on 03/24/2011
Are you a conservative?
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Richard Bartholomew
My micro-bio isn't empty.
08:31 AM on 03/24/2011
I don't. The comment is meant to be tongue-in-cheek. The funny-logic would look like something like this:

1. Sour things make people conservatives conservative.
2. Therefore sweet things must make conservatives liberal.
3. Kool-Aid is sweet.
4. Therefore Kool-Aide makes consrvatives liberal.