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Xochitl Gonzalez
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Xochitl (So-cheel) Gonzalez is the co-founder of Always a Bridesmaid/AAB Creates, an event design and planning firm based in New York City. She doles out advice, etiquette and style tips for weddings and entertaining on their blog, AlwaysaBlogsmaid.com. She is the co-author of Weddings for Smarties, a series of guidebooks for the iPad, launching Fall 2011.

Xochitl’s design work and expertise has been featured on The Style Network, Martha Stewart Weddings, Style me Pretty, the New York Times, Bride’s, Inside Weddings, Bride’s New York, and New York Weddings, among other publications.

She is a Brown University graduate and a native of Brooklyn, NY where she currently resides.

Twitter: @theblogsmaid

Entries by Xochitl Gonzalez

10 Resolutions for the Newly Engaged

(1) Comments | Posted December 30, 2013 | 1:55 PM

With the holiday season coming to a close and a New Year upon us, chances are high that some of you are reading this while sporting a brand new, snazzy ring on your finger! Over the past decade of working with to-be-weds, we've come up with these Bridal-lutions to help...

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What the NY Times Got Wrong About Weddings

(2) Comments | Posted December 6, 2013 | 9:47 AM

Recently The NY Times Magazine's "Economy" section ran a piece by Catherine Rampell called, "The Fix is In." It has ignited the ire of many in the wedding world, for once again, mainstream journalism has presented a picture of a shifty, shady, monolithic wedding industry, seeking to gouge...

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5 Tips for Handling a 'Difficult' Mother-in-Law

(4) Comments | Posted September 18, 2013 | 4:04 PM

This past weekend I had a visit from a friend. She's been with her husband for almost 20 years but needed to get away for a few days: her mother-in-law had been staying with her for 3 months and she was at the end of her rope. The interesting thing...

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What Do Cold Feet Feel Like?

(1) Comments | Posted June 27, 2013 | 1:20 PM

Recently, I was asked by The Knot to give 10 "Must Haves" for every bride. The first thing I wrote on my list was a Partner to Marry (obviously), but after I moved on to number two, I went back and added "Not just a partner to marry, but a...

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Just Say No (to the Bridesmaids Dress)

(14) Comments | Posted April 19, 2013 | 1:31 PM

Recently, a girlfriend of mine (let's call her Regina), was asked to be a bridesmaid in a friend's wedding. The request came as a bit of a surprise because, although they had known one another for many years, in recent days the hustle and bustle of everyday life had put...

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Selling Ads On Your Wedding Dress? Please Don't

(5) Comments | Posted March 7, 2013 | 5:33 PM

Recently, an article ran in The Daily Mail about a bride and groom who were desperate to get married this calendar year (2013), but felt that they simply didn't have the funds. To quote: 'We don't want a big fancy wedding but even the most basic of packages...

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The Backstory to the "Not-Invited" Trend

(432) Comments | Posted February 11, 2013 | 11:43 AM

Last week, Today.com ran an article about a new wedding trend: newly-engaged couples are supposedly sending emails to friends NOT to say "Save the Date" but to say "Please do NOT Save the Date". No need to re-read that sentence -- you understood -- they are kindly informing...

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The Death of Wedding Etiquette

(81) Comments | Posted February 8, 2013 | 1:29 AM

A couple of weeks ago, I was meeting with a new client discussing plans for their rather elaborate destination wedding when I brought up concepts for their wedding invitations. The bride looked at me and then at her groom and then back to me and said, "What do you mean?...

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The Rules Regarding "Plus Ones"

(9) Comments | Posted April 20, 2012 | 5:30 PM

A funny trend has emerged in the wedding world: as the cost of weddings has increased, so have the number etiquette breaches as related to guests and the sticky issue of "Plus Ones". These aren't just faux pas committed by guests, as I've chronicled on this site before;...

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10 Outrageous Requests Brides Shouldn't Make On Their Wedding Day

(2) Comments | Posted April 12, 2012 | 2:28 PM

A few weeks ago a study on the most stressful jobs in America was released and, surprise surprise, one of the jobs topping the list -- filled with positions such as EMT and fireman -- was "Event Coordinator". As the co-owner of not one, but two, wedding-related businesses...

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Mothers Of The Bride: 3 Ways To Avoid Clashes With The Bride

(0) Comments | Posted March 29, 2012 | 4:43 PM

Hello Mother of the Bride! Congratulations: Your daughter in engaged! If you are like most moms out there, you've been dreaming of this day since your daughter was a little girl. Perhaps imagining her gorgeous white ball gown or her first dance with her father or her tossing the bouquet...

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Why Weddings Are So Expensive

(152) Comments | Posted February 7, 2012 | 12:25 PM

Working in the wedding business in New York, one of the hardest parts of my job is telling couples who may call for information and tell me about their dream wedding, that their budget is not large enough to make their particular dream come true. The national average for wedding...

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What I Learned from 'The Bachelor': Week 3

(0) Comments | Posted January 17, 2012 | 9:18 AM

Friday night I turned on ABC, and was momentarily confused: there was Chris Harrison surrounded by beautiful, intelligent, fiercely competitive women in swimsuits and cocktail attire. I thought to myself "What was "The Bachelor" doing airing on a Friday"? Then, I quickly noticed that actually, they were all wearing sashes...

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What I Learned from 'The Bachelor,' Episode 2

(0) Comments | Posted January 10, 2012 | 1:49 PM

Last night I lost my virginity to a guy named Ben... my "Bachelor" virginity that is. After managing to avoid the show for all 15 previous seasons, I was asked to watch and respond with "lessons learned" from this current season. Frankly, when given my mission, I chose to accept...

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Resolutions for the Newly Engaged

(8) Comments | Posted December 30, 2011 | 4:22 AM


Happy New Year, Bride to Be! Chances are, in addition to being happy, you are likely a little overwhelmed as planning a wedding adds a whole lot of new tasks to your plate that is probably already pretty full.

As you start a new year as the...

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Why Public Proposals Are Kind Of Wrong

(209) Comments | Posted December 21, 2011 | 11:08 AM

If you didn't know it, we are in the midst of Engagement Season. The majority of wedding proposals in America take place between Thanksgiving and New Year's Eve meaning that there are a lot of people about to "put a ring on it" in the next couple of weeks. Some...

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How To Make The Most Of Your First Christmas With The In-Laws

(0) Comments | Posted December 19, 2011 | 7:27 AM

It's your first Christmas together as a married couple, what could be sweeter? The joys of decorating your tree, curling up together and watching "It's a Wonderful Life" and strolling the streets admiring neighbors' twinkle lights... or, not.

The truth is, in a typical year the holidays bring a...

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Why You Might Be Less Happy After the Engagement Ring

(182) Comments | Posted December 2, 2011 | 12:40 PM

Two days after my business partner, Mayra, got engaged, after the good news was shared and a proper manicure was had, she had an anxiety attack and burst into tears. After eight years of working with brides, the only thing surprising about this was that it happened so soon; if...

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Do's and Don'ts for Hosting Your First Thanksgiving

(0) Comments | Posted November 23, 2011 | 12:03 PM

As a newlywed (or To-Be-Wed), there are few things as exciting and potentially stressful as hosting your first Thanksgiving. On the one hand, there is the excitement of feeling like real "adults" and having a holiday on your own terms; there is something empowering about playing host to your families...

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Bridesmaids: The Frienemies You Might Want to Avoid

(159) Comments | Posted November 17, 2011 | 2:38 AM

Years ago, when I was just getting started in the wedding industry, one of my best friends got engaged. The plan was to have her sister as her Maid of Honor and her brother-in-law as the Best Man, nice and simple. Then, a few months before the wedding she called...

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