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Yalda T. Uhls
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Dr. Yalda T. Uhls received her PhD in developmental psychology from UCLA. She is a senior researcher at the Children’s Digital Media Center@LA, UCLA campus, as well as the Regional Director of Common Sense Media, a national non-profit that focuses on helping children, families and educators navigate the digital world. Yalda’s research focuses on how older and newer media impacts the social behavior of preadolescents. Her research has been featured in the NY Times, CNN, Time Magazine, KPCC, and many other news outlets http://www.parentinginthedigitalage.com/press/. In addition to her peer-reviewed research, Yalda writes on this blog, as well as for the Huff Post. Awards include UCLA’s Psychology in Action Award, for excellence in communicating psychological research to audiences beyond academia, as well as honorable mention for the National Science Foundation’s Graduate Student Research Fellowship. Prior to her academic career, Yalda spent over fifteen years as an entertainment executive and producer. Notable positions include Senior VP at MGM as well as consultant to Google, Santa Monica. Yalda has two children, a boy and a girl, ages 11 and 14.

Entries by Yalda T. Uhls

Viral Inspiration

(1) Comments | Posted March 28, 2014 | 9:00 AM

Click here to watch the TEDTalk that inspired this post.

I can't help but think Kevin Allocca's TED Youth talk missed an opportunity. As I see it, the speech had the potential to accomplish at least 3 things:

1. Useful advice - check
2. Entertain...

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Shia Labeouf Needs to Learn Digital Literacy

(0) Comments | Posted February 18, 2014 | 12:07 PM

The news about Shia Laboeuf makes me sad. After all, he is just a kid, and a kid who grew up in extraordinary circumstances as a famous actor. That kind of attention and pressure could make anyone stumble; but certainly, building your identity and learning about the social world while...

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5 Non-Negotiable Rules for Responsible Media Use for Parents and Kids

(0) Comments | Posted January 24, 2014 | 2:16 PM

As parents, our job is to teach our children to be productive citizens in the world, to impart our values and to keep them safe. Most of us know that this job applies to the world we grew up in, the offline world, but sometimes we forget that many everyday...

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Did I Buy My Son's Phone for Me or for Him?

(8) Comments | Posted January 7, 2014 | 4:01 PM

A question I always get asked when I give talks to parents is what is the right age to give your child a phone? It's a challenging question to answer because each child and family is different. These days children seem to get their first phones at earlier...

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What If You Don't Have a Long-term Goal?

(5) Comments | Posted November 17, 2013 | 9:10 PM

Click here to watch the TEDTalk that inspired this post.

I love that Angela Duckworth is expanding the conversation about success in education and other arenas beyond IQ. In doing so she follows other great thinkers like Howard Gardner who brought us the concept of multiple...

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My Psychological Theory about SpongeBob SquarePants

(6) Comments | Posted May 8, 2012 | 5:23 PM

"Who lives in a pineapple under the sea?"

Most people easily pick up on the importance of television programming like Sesame Street and other educational shows for young children. Shows like these embed lessons about letters, manners, multiculturalism and more into their content. For adults, the lessons seem obvious, so...

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To Allow Facebook or Not to Allow Facebook, that is the Question

(19) Comments | Posted April 24, 2012 | 4:25 PM

My 12 1/2 year old daughter recently became more insistent about joining Facebook. "Everyone else in the 6th grade is on it!" she claimed. I knew the day would come and frankly, I am relieved it came when she is near to turning 13, the legal age she...

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Cheers! What Kids Learn from the Media About Drinking

(8) Comments | Posted March 26, 2012 | 2:30 PM

"Cheers to the freakin' weekend.
I drink to that, yeah yeah
Oh let the Jameson sink in I drink to that, yeah yeah
Don't let the bastards get ya down Turn it around with another round
There's a party at the bar everybody put...

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Why Teaching Kids Self-Regulation Skills Is Essential

(9) Comments | Posted February 27, 2012 | 12:28 AM

"They agreed that computers had, so far, made surprisingly little impact on schools - far less than in other realms of society such as media and medicine and law. For that to change, Gates said, computers and mobile devices would have to focus on delivering more personalized lessons and providing...

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Kids Want Fame More Than Anything

(12) Comments | Posted January 19, 2012 | 3:01 AM

"This is America, where everyone has the right to life, love and the pursuit of fame."
-- Ryan Seacrest, American Idol, 2010


In the new millennium, people face messages highlighting the significance of fame everywhere they look. Not only in reality television shows such as "Keeping...

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