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Yaniv Masjedi
Yaniv Masjedi is vice president of marketing at Nextiva (@nextiva), a leading provider of cloud-based, unified communications solutions, headquartered in Scottsdale, Arizona. He manages the firm's marketing and branding efforts and initiates programs related to brand management, demand generation, advertising, marketing communications and thought leadership.

Entries by Yaniv Masjedi

Content Marketing: 6 Steps to Developing an Effective Strategy

(1) Comments | Posted March 4, 2014 | 11:52 AM

Search for "content marketing" on Google and you will come up with more than 1 billion (yes, billion) results. This whopping number is proof of just how much people are talking about the term as of late. Companies large and small are jumping on the content marketing bandwagon, and for...

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Customer Service: 4 Creative Ways to Improve the Client Experience

(2) Comments | Posted February 11, 2014 | 8:35 AM

Excellent customer service is synonymous with sustained success and growth in a business. Studies prove customers who are treated fairly are likely to pay more for better service and stay loyal for years. Now look at your business. Could your customer service department benefit from a re-boot? If so, consider...

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4 Ways to Create an Irresistible Office Culture

(0) Comments | Posted November 4, 2013 | 12:29 PM

A few weeks back, I found myself on the receiving end of a pie in the face--at work. It happened about three seconds after I stepped into my office. For all of you 90s game show lovers out there, it was a whipped cream-filled pie of the Marc Summers' Double...

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3 Ways to Create Red-Hot Demand for Your New Product

(2) Comments | Posted October 2, 2013 | 6:34 PM

Doors to the Apple Store on Fifth Avenue in Manhattan sprung open at exactly 8 a.m. on Friday, Sept. 20, and no one was more excited than a man named Brian Ceballo. According to press reports, 19-year-old Ceballo had been waiting outside the store for 15 days just to get...

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3 Business Lessons from YouTube's "Sexy Sax Man"

(0) Comments | Posted September 17, 2013 | 12:40 PM

On March 12, 2011, a man named Sergio Flores became famous overnight after posting a video of himself dressed in nothing but black leather pants, suspenders, a detachable mullet wig and sunglasses, all while playing the saxophone to unsuspecting patrons. His tune of choice: "Careless Whisper," the 1984 hit by...

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The Official End to the Work/Life Balance Conversation

(4) Comments | Posted September 3, 2013 | 10:40 AM

Our country is obsessed with the concept of work/life balance. Type those three words into a Google search and you will come up with more than 231 million results. 231 million! Everyone is talking/writing about this topic: TIME magazine, The Atlantic, talk show hosts, authors and adults in coffee shops....

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6 Ways to Stay Healthy on a Busy Schedule

(0) Comments | Posted August 14, 2013 | 1:05 PM

Think back to the last time you worked a 40-hour workweek (in your adult life--not counting the job at the ice cream shop you held while on school summer break). Are you at a loss? If so, you aren't alone. Americans today are working more than ever--many of them putting...

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Step-by-Step Guide: How to Choose the Right Vendor For Your Business

(2) Comments | Posted July 25, 2013 | 3:46 PM

Your business is growing quickly and you see new needs popping up every day. Last week you visited a furniture store to look for more desks, yesterday you were researching computer monitors at Best Buy and today you are searching online for web-based providers. Maybe you are in desperate need...

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Step-by-Step Guide to Handling a Crisis on Social Media

(11) Comments | Posted July 19, 2013 | 3:27 PM

You wake up at 4 a.m. to the sound of your phone ringing off the hook. Your subconscious knows before your body can fully register: something is seriously wrong with your business. You jump out of bed while calling your management staff and logging onto your computer at the same...

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The Four Cardinal Sins of Off-Sites

(4) Comments | Posted July 12, 2013 | 1:24 PM

Off-site events can be tremendously helpful in building a cohesive team. The act of getting out of the office can inspire employees to chat about non-work-related topics and increase feelings of closeness. Friendships often blossom and, ultimately, bonds created translate to healthy and supportive working environments. These gatherings are a...

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Video Will Save Your Customer Service Department

(2) Comments | Posted July 2, 2013 | 5:37 PM

I attended a conference back in February that completely changed my view on customer service. While there, I chatted with the founder of a company that provides a specialized technology that allows employees to interact via video chat. After very little time with the product, the founder told me that...

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Entrepreneurs: How to Deal With an Obama-Like Drop in Popularity

(1) Comments | Posted June 21, 2013 | 11:26 AM

President Barack Obama has a lot in common with every day entrepreneurs. Each is looking to support their employees/constituents as effectively as possible, and each can fail spectacularly once in a while, resulting in a sudden drop in popularity.

Obama is experiencing an especially bad month. This week, a...

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How to Translate a Pet Peeve Into a Winning Business

(2) Comments | Posted June 17, 2013 | 3:52 PM

Quick: name something that makes your blood boil - something that irks you enough to make your face turn red and wish there was an easy solution. Five years ago, that 'something' was business telephony systems for my team and me. We were working at a rapidly expanding small business...

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