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Zach Cutler
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Entries by Zach Cutler

Embrace Challenge to Grow

(0) Comments | Posted October 22, 2014 | 10:55 AM

I'd like to pay heed to a principle that underpins reality and can bring boundless energy and happiness to our lives, and our businesses. This truth has been around since the history of mankind and can be summed up in three words: challenge yields greatness.

What if every challenge was...

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5 Social Media Trends Within Healthcare in 2014

(0) Comments | Posted October 14, 2014 | 11:18 AM

Every year, social media increasingly integrates with almost every aspect of daily life. According to the Pew Research Center, 73 percent of adults online use some form of social media. So it's not surprising that social media is beginning to work its way into the healthcare arena.

A...

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The Power of Team Collaboration in the Workplace

(0) Comments | Posted September 17, 2014 | 4:44 PM

Recent research by Cornerstone On Demand shows 38 percent of workers feel there is not enough collaboration in the workplace. Factors that would encourage collaboration, according to participants of the study, include positive recognition of input shared (50 percent), encouragement from senior staff (41 percent), ability to easily...

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Unexpected Ways Millennials Are Impacting Higher Education

(1) Comments | Posted July 21, 2014 | 12:16 PM

Millennials are making their mark on higher education. This plugged-in generation learns differently, and education institutions are starting to take note. Yet the education industry, with its emphasis on "focus work" over the more collaborative techniques Millennials prefer, might not be adapting quickly enough. Generation Z students, born with smartphones...

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How to Stick to Your Niche

(0) Comments | Posted January 31, 2014 | 8:51 PM

When you launch your startup, you'll face many challenges and bumps in the road. Rather than allowing these to daunt you, welcome them. Each one will help you build a stronger sense of identity as a company and guide you closer to your niche within your industry.

Why is...

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93-Year-Old Entrepreneur Efraim Margolin: "Be a Champion"

(0) Comments | Posted December 26, 2013 | 2:26 PM

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Efraim Margolin is the definition of a resilient entrepreneur, "a champion." He turned a series of challenges and failures into one of the leading employment and merger and acquisitions companies in New York City. Margolin Consultants has placed more than 10,000...

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How to Grow a PR Agency

(0) Comments | Posted October 10, 2013 | 3:09 PM

Growing a PR agency isn't easy -- but if you do it right, the rewards can be colossal.

I started my tech public relations agency, The Cutler Group, right out of college. PR offers a great opportunity for entrepreneurs who hope to represent companies and causes they believe...

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What's Next From the Israeli Tech Community?

(0) Comments | Posted March 19, 2013 | 11:42 AM

It's no secret that Israel has become one of the world's most important technology epicenters. While the tiny Middle Eastern country was best known in the 90's as a robust producer of hardware (semi conductors, chips and the likes) - and then became known for software (particularly for the enterprise)...

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A Tiny Country Transforms the World With Tech

(9) Comments | Posted February 20, 2013 | 12:15 PM

Situated in the middle of the world's most volatile region stands an oasis of technology that impacts practically everyone on the globe. Israel, affectionately known as Silicon Wadi, has become the second most important technology center in the world. In the most unlikely of scenarios, a tiny country that has...

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In New York, Tech's Rising Tide Raises All Boats

(0) Comments | Posted February 6, 2013 | 3:02 PM

After Silicon Valley, few cities know the benefits of the tech boom better than New York. "Silicon Alley" is now home to hundreds of tech startups, helping to diversify an economy that for many years was undeniably reliant on Wall Street's might. In fact, NYC recently eclipsed Boston as the...

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How to Prevent Work From Consuming Your Life: An Entrepreneur's Guide

(4) Comments | Posted December 28, 2012 | 12:44 AM

The classic stereotype of a successful entrepreneur and business owner is one that works hard around the clock until they achieve success. Long hours, short breaks, little social life and immense pressure are all assumed to come with the territory of getting a business off the ground -- and, in...

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5 Useful Tips to Keep Your Startup From Getting Bogged Down

(1) Comments | Posted December 23, 2012 | 9:07 AM

In a perfect world, everyone would work at maximum efficiency every day, with no red tape to cut through or communication snags stunting progress. Unfortunately, thanks to the human capacity for mistakes as well as the imperfect reality of most business environments, getting bogged down is almost inevitable. And once...

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5 Top Benefits Your Company Will Gain With PR

(0) Comments | Posted December 21, 2012 | 7:00 PM

Running a business involves putting out a great product or service -- but many products and services may not succeed due to a lack of infrastructure, planning and attention paid to the minutiae of day-to-day operations.

One crucial aspect of business development is obtaining press coverage through a public...

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Six Tips for Navigating Your Startup Through the First Two Years

(3) Comments | Posted November 28, 2012 | 5:16 PM

As Cutler Group, the boutique tech PR firm I started out of college, just reached its third anniversary, I thought this would be a good time to look back at the formative years of the firm, and examine how we were able to navigate the challenging waters of the startup...

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5 Tips to Landing the Right Reporter to Cover Your Startup's Story

(0) Comments | Posted November 26, 2012 | 7:04 PM

The first step in most public relations campaigns is getting your company featured in an industry-related publication. A well-written article about your startup's latest funding round or big promotion is arguably more effective than a paid-for advertisement, and it serves as a testament of success to your investors and clients....

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8 Tips for Writing a Great Press Release

(2) Comments | Posted November 13, 2012 | 2:03 PM

Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it's my job to help take the business dealings of innovative tech...

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5 Ways to Get Your Startup in the Press

(0) Comments | Posted November 6, 2012 | 6:12 PM

One of the most important strategies of a public relations campaign is obtaining press coverage. While advertising comes with a price and is often ignored by consumers, one thing I have learned as CEO of tech PR firm Cutler Group is that press coverage offers tremendous value and...

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Five Cities That Are Becoming Tech Epicenters

(3) Comments | Posted October 31, 2012 | 11:50 AM

When it comes to technology, Silicon Valley remains a metonym for the industry as a whole. Small tech startups often open up shop in the area -- if only to make a name for themselves -- and many of America's greatest tech companies and venture capitalists reside there as well....

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Entrepreneurs Are Job Creators

(10) Comments | Posted September 6, 2012 | 1:15 PM

The entrepreneurial spirit of the American public is one of our country's last great resources. As the national unemployment rate hovers around 8 percent, our strongest competitors continue to outpace us in education and macroeconomic stability. Helping to keep America afloat in an increasingly competitive global economy is our willingness...

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