A melting pot of old school journos, bloggers, broadcasters and--gasp! even those pampered publicists--converged on the House of Blues Foundation Room recently to celebrate the relaunch of Monarch Magazine.
There was no gimmicky raffle, promised celebrity sightings or even an open bar; instead, this event was a hub of music, conversation and professional connections--and it was standing room only.
This successful launch event was significant for three reasons:
The niche publication is not an island, as there were more than a few high-profile white and Hispanic media, fashion and music industry professionals in attendance to support Monarch, a national black publication. If this diversified network of support is a reality, and not a phenomenon, then niche urban glossies may not be on the media's endangered species list after all.
Last but not least, organizers demonstrated a new inclusive business model for print media: the launch party was an event staged to heighten awareness of the magazine, but goes further by incorporating various new school social media platforms and old school word-of-mouth networking to publicize it.
With niche content, new media technology coupled with old school networking, and events--there's proof that print has not met it's end; instead, print is only the beginning.
Pics: Thai Tyler; Art Sims
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