03/28/2008 02:43 am ET Updated May 25, 2011

After Post-Merger Slump, NBC Looking To Make A Bundle For GE...

NBC Universal is readying for a second act nearly two years after being hatched in a $43 billion merger of NBC, owned by the General Electric Company, and Vivendi Universal.

Bob Wright, the chairman and chief executive of NBC Universal, is the first to say that all has not gone according to script at the media company. But if things play out according to Mr. Wright's latest rewrite, the managerial wizardry of G.E. will be applied to demonstrate how a world-beating media giant can be built from a suddenly diminished prime-time television powerhouse and a solid, but middling, movie studio.

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