HUFFINGTON POST
03/28/2008 02:43 am ET Updated May 25, 2011

Guerrilla Marketing Campaigns... What Looks Like Graffiti Could Be An Ad...

The images are painted directly onto building walls in urban areas, graffiti-style. Wide-eyed kids, portrayed in a stylized, comic-book rendering, pose with a mysterious, hand-size gadget. One licks his like a lollipop. Another is playing paddleball with the thing.

What looks like artful vandalism, though, is really part of a guerrilla marketing campaign for Sony's PlayStation Portable, a device that can play games, music and movies.

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