MEDIA
03/28/2008 02:44 am ET Updated May 25, 2011

Jane Pratt Sad, But Not Surprised At Demise Of Titular Mag

Condé Nast's decision to fold Jane magazine early Monday was, despite a well-respected editor and a publisher brought in for a turnaround, widely considered inevitable for a magazine long on life support. A total of 60 staffers, including business and editorial, are affected, and though editor in chief Brandon Holley and publisher Carlos Lamadrid are assuredly leaving the company, the official line is that jobs will be sought within the company for the rest.

With both advertising and circulation woes, executives at the company said it had given up on Jane filling out its portfolio by reaching a twentysomething female demographic. Sources said there had been no talk of replacing Holley, though the future of Lamadrid, the magazine's third publisher since 2005, had been in question. The magazine was put on serious watch starting in March, and top brass made their final decision between Thursday and Saturday, just after returning from vacation.

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