Viewers who snub the awards pageant will miss out on high drama, cautioned Tom O'Neil, author of "The Emmys" and host of theenvelope.com, an entertainment awards Web site.
"You have the breakout hit comedy and drama shows, `Ugly Betty' and `Heroes,' competing for top series awards," O'Neil said. "And the stars of those shows are clashing with TV royalty: `Ugly Betty's' America Ferrera is competing with Felicity Huffman and Julia Louis-Dreyfus."
"Those are exciting diva clashes," he said. Huffman is nominated for "Desperate Housewives," while Louis-Dreyfus is trying for consecutive trophies in the comedy actress category for "Old Christine."