03/28/2008 02:45 am ET Updated May 25, 2011

Condom Ads Can't Catch Break Despite Surge In Sexual Content On TV

Where does the rubber meet the road? Not in Hollywood.

There's been a surge in sexual content on TV, and the coming fall season features a prime-time show on CBS about swingers, yet America's contraceptive manufacturers are still finding it hard to get lucky in Tinseltown.

That's despite the fact that conservative watchdog Parents Television Council last week issued a scathing report on the state of family-friendly TV. The PTC's conclusion: Sexual references swelled 22% during early prime time when compared with programming from the same time slot six years ago. And according to "Sex on TV 4," a 2005 study by the nonpartisan Kaiser Family Foundation, the number of sexual scenes on TV has nearly doubled since 1998.

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