MEDIA
03/28/2008 02:45 am ET Updated May 25, 2011

Today Show Tops Morning TV For 616 Consecutive Weeks

"Today" executive producer Jim Bell shuns making long-term predictions about the success of the top-rated morning show.

The show last week notched its' 616th consecutive weekly win in the Nielsen department, but Bell knows well, the media world is changing dramatically.

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