03/28/2008 02:45 am ET Updated May 25, 2011

Brett Favre And Tag Watches: Deadly Combo For Small Mag?

Trying to get a new magazine off the ground? Stay away from Brett Favre. Randall Lane, president of Doubledown Media (which is launching Corporate Leader next month) recalled interviewing and shooting the Green Bay Packers quarterback at his Mississippi home for a feature. During the photo shoot, Favre fell in love with an $8,000 Tag Heuer watch the stylist had called in. Lane attempted to explain that the watch was not his to give away, but to no avail. The tiny, cash-strapped P.O.V. was forced to eat the cost. It went out of business not long after. Coincidence?