More corporations are going "green" and discovering that helping the environment isn't the only payoff. Eco-friendly policies can also help companies attract young talent, increase productivity and reduce costs.
"Students are looking to work for companies that care about the environment," says Lindsey Pollak, author of "Getting From College to Career." "They are almost expecting greenness like they expect work-life balance, ethnic diversity and globalization."
A recent poll on green employment by MonsterTRAK.com, a job Web site geared toward students and entry-level hires, found that 80% of young professionals are interested in securing a job that has a positive impact on the environment, and 92% would be more inclined to work for a company that is environmentally friendly.