03/28/2008 02:45 am ET Updated May 25, 2011

Diet Companies Ready To Pounce On Resolution-Makers

Ten, 9, 8, 7, 6, 5, 4, 3, 2, 1 ... diet!

A Special K Challenge and a campaign for Weight Watchers will appear at a crucial moment on billboards in Times Square.

Don't worry, Madison Avenue knows what is likely to be on your mind imminently, if not already. And it is prepared to bombard you with weight loss ideas even before the ball drops Monday night.

This year, both Weight Watchers and Special K are sponsoring electronic billboards in Times Square, the most televised (and, perhaps, densely populated) location on New Year's Eve. Revelry, it seems, is all well and good, but self-improvement must never stray too far out of the picture.

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