BUSINESS
03/28/2008 02:45 am ET Updated May 25, 2011

"Hamlet 2" Finally Jumpstarts Sundance Sales

After a slow start, the Sundance Film Festival picked up speed yesterday as Focus Features snagged the comedy "Hamlet 2" for a near record $10 million in an all-night bidding war.

The opening weekend of the annual Park City, Utah, cinema showcase had mile-long traffic jams, packed theaters and even some snow, but very few films emerged with distribution deals.

Then around 7 a.m. Tuesday, Focus Features, a unit of General Electric Co.'s NBC Universal, picked up "Hamlet 2" following a protracted bidding war involving Fox Searchlight, Weinstein Co., Lionsgate, Picturehouse, Miramax, Summit Entertainment and Warner Independent Pictures.

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