MEDIA
03/28/2008 02:45 am ET Updated Dec 06, 2017

Breaking News By Chyron: MSNBC's Creative Solution

What's more important, a speech or a scoop? Last night as John McCain delivered his victory speech in Florida after winning all 57 votes in the primary, word reached NBC that Rudy Giuliani would be dropping out of the race and endorsing McCain. Though MSNBC has spoken over speeches before, as I can recall, this time they opted for a compromise: Posting the breaking news on the chyron. As far as I could tell, that was the first place it appeared, at 9:54 pm &mdsash; the only earlier source is Hotline at 9:53, reporting it as an NBC/National Journal scoop (shared scoop, at least per the National Journal!). Otherwise, everyone else was far behind on the news: Newsweek's "Stumper" had it at 10:46pm, and the NYT's "The Caucus" didn't even have it at 10:39pm. Perez Hilton had it at 11:24 (luckily for Rudy, will not illustration).

Update: The Page had it at 9:29pm.