03/28/2008 02:45 am ET Updated May 25, 2011

Hearst's Secret New Project Uncovered: Food Network Magazine

What's in the oven at Hearst? In recent weeks, the magazine giant has been staffing up for a secret development project, picking off editors from the Reader's Digest-owned Every Day with Rachael Ray. But for what?

According to a well-placed source, the project in question is a new food magazine to be published in partnership with the Food Network. Like previous TV-to-print adaptations Hearst has housed -- ESPN The Magazine, O, The Oprah Magazine and the ill-fated Lifetime -- the title would carry the Food Network's brand and be published as a joint venture, in this case between Hearst and Scripps, which owns the channel.