MEDIA
03/28/2008 02:45 am ET Updated May 25, 2011

No Longer Republican Kingmakers, Radio Hosts' Ratings Still Safe

Well, that didn't go as planned.

Despite the efforts of the right-wing radio's heaviest hitters, John McCain walked out of Super Tuesday with a clear lead. Not even top-rated talker Rush Limbaugh could bring down the Maverick, a man Mr. Limbaugh accused of stabbing "his own party in the back."

"Talk radio's job is not to get people elected, it's to have listeners and to sell advertising," said Michael Harrison, publisher of Talkers magazine, adding that any discussion of the impact is good for business.

Numbers for the top talkers have held steady over the last three years, with Mr. Limbaugh pulling in an average of 13.5 million listeners a week, according to Talkers.

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