BUSINESS
03/28/2008 02:46 am ET Updated May 25, 2011

Mortgage Companies Cut (Some) Online Spending

Four big mortgage lenders cut their online ad spending from December to January, according to Nielsen Online. Four financial firms were among the top ten online display advertisers in December, but in January, three of them -- LowRateSource, HSBC Holdings and LendingTree.com -- fell out of the rankings, and the other cut spending by nearly two-thirds.

We've heard anecdotal evidence of financial services/mortage advertising under pressure at a couple of large Web sites, and we've been exepecting a decline to show up since last summer. So we wouldn't be surprised to see the penny finally dropping.

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