03/28/2008 02:46 am ET Updated May 25, 2011

Victoria's Secret CEO: Brand Is "Too Sexy"

The chief executive of the Victoria's Secret lingerie chain -- known for its provocative, televised fashion shows and eye-popping stores -- admitted something shocking Thursday morning: The brand has become "too sexy."

"We have so much gotten off our heritage," said Sharen Turney, chief executive of Victoria's Secret, during an analyst call with investors.

"We use the word 'sexy' a lot and have gotten off 'ultra-feminine'," said Ms. Turney, explaining that she wants to bring more-sophisticated, higher-quality products back to Victoria's Secret stores.

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