03/28/2008 02:46 am ET Updated May 25, 2011

Branson Launches Online Charter Plane Service

Richard Branson's first charter plane experience gave him the idea to start commercial airline company Virgin Atlantic Airways (VA.UL).

Some 25 years after the British entrepreneur chartered a private jet to fly 50 passengers and himself from the Beef Island, Tortola airport to Puerto Rico after their original flight was canceled, Branson will launch on Tuesday Virgin Charter, an online service to charter private aircraft.

Branson said the new business will court the approximate $30 billion market for booking private air travel by letting operators market availability and allowing customers to bid and book online.

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