When Final Four action begins Saturday, fans who want to watch the games live online will have to head to CBSSports .com, which owns exclusive online rights to the NCAA men's basketball tournament.
Or to ESPN.com, SI.com or even Facebook.
This year, for the first time, CBS is allowing hundreds of websites to add a button that, with one click, sends visitors to the streamed games. But fans can move back again, seamlessly, as UCLA graduate student Mike De Land did on Facebook during the early rounds.
"Facebook is sort of becoming everyone's home page," De Land said of the social networking site where he and his buddies do a bit of hoops trash talk. "So for them to make it as convenient as possible for people to start at Facebook, where people have their brackets and pools, makes sense. It's really smart."