A few months ago, Madonna's pal let it slip that the Material Girlfriend spends $10,000 each month for water blessed by Kabbalah rabbis. Other celebrities--namely Jeff Goldblum, Demi Moore, Ashton Kutcher, Naomi Campbell and Liz Taylor--reportedly share Madonna's appreciation, if not her line-item budget, for the stuff.
When it comes to devotion for premium water, however, that's just the tip of the iceberg. In fact, Berg, a bottled water company in Newfoundland, Canada, harvests the Arctic's natural product of the Ice Age. Michael Mascha, author of Fine Waters and founder of the FineWaters web site, refreezes iceberg water into cubes and uses it to mix martinis. "If you use a very expensive vodka," he says, "then you should also pay attention to the water."
Berg is one of the top 10 exclusive bottled waters named by anthropologist-turned-water-expert Michael Mascha-- who, incidentally, declines to comment on Madonna's drink of choice. "I'm talking about water in the epicurean sense," he says.