Months before the first primary votes were cast, every news organization worth its salt asked itself: how will our election coverage stand out?
Mark Halperin, the senior political analyst for Time magazine and a recent transplant from television, posed the question a slightly different way: "What can we do that other people aren't doing?"
His answer, novel and not widely duplicated: "Put it all on one page."
Applying that insight last October, Time, part of Time Warner, introduced The Page (http://thepage.time.com), Mr. Halperin's concise collection of up-to-the-minute political news. Amid a glut of online election coverage, the simply designed site has managed to break through the clutter, attracting a total of 1.1 million visitors last month.