04/29/2008 05:12 am ET Updated May 25, 2011

Mark Halperin, The Man Behind "The Page"

Months before the first primary votes were cast, every news organization worth its salt asked itself: how will our election coverage stand out?

Mark Halperin, the senior political analyst for Time magazine and a recent transplant from television, posed the question a slightly different way: "What can we do that other people aren't doing?"

His answer, novel and not widely duplicated: "Put it all on one page."

Applying that insight last October, Time, part of Time Warner, introduced The Page (, Mr. Halperin's concise collection of up-to-the-minute political news. Amid a glut of online election coverage, the simply designed site has managed to break through the clutter, attracting a total of 1.1 million visitors last month.

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