06/12/2008 05:12 am ET Updated May 25, 2011

Flip Cam 2.0: Smaller, Better Version On Sale Today

In the last year, Pure Digital, a small San Francisco start-up, has shown the world's consumer electronics companies how to build a camcorder that regular people actually use.

It has sold nearly one million units of its Flip Camcorder, a $149 four-button video recording device that has attracted the admiration of Oprah Winfrey and accolades from jaded product reviewers. It has been able to carve out a 20 percent share of a device category long characterized by flat sales and user manuals the size of Russian novels.

To stave off a flood of imitation products from more-established device makers seeking to copy its formula for success, on Wednesday Pure Digital will begin selling a slender new model, the Flip Video Mino.

Read more on New York Times