07/08/2008 05:12 am ET Updated May 25, 2011

CNBC Booming In Spite Of Economic Bust

One area where the war between Fox and NBC hasn't gotten too bloody -- at least yet -- is business news, if only because CNBC is on a roll.

The network is successfully fighting the conventional wisdom that when the economy is tanking all over the place -- from skyrocketing oil and food prices to a credit crunch that's causing mass layoffs at major investment banks -- people turn away from business news, not wanting to be reminded that their stocks and bonds are shedding value with alarming speed.

The advent of Jonathan Wald as CNBC's senior VP of business news two years ago, responsible for riding herd on what the network calls its primetime (5 a.m. to 7 p.m.), was quickly followed by a Nielsen turnaround. CNBC's overall numbers and viewership among its target 25-54 audience grew by double-digit percentages in both 2006 and 2007.

Wald, high-powered and energetic, says, "People seem hungrier than ever to watch us to find out what's going on in the economy."

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