The National Rifle Association plans to spend about $40 million on this year's presidential campaign, with $15 million of that devoted to portraying Barack Obama as a threat to the Second Amendment rights upheld last week by the Supreme Court.
"Our members understand that if Barack Obama is elected president, and he has support in the Senate to confirm anti-gun Supreme Court nominees, [the District of Columbia v. Heller decision] could be taken away from us in the future," Chris Cox, head of the NRA's political arm, told Politico.
The politically powerful gun rights group will split its message efforts between communicating with its 4 million members and the tens of millions more firearms owners across the country.
This fall, NRA members will get automated phone calls, mail pieces and pre-election editions of the group's three magazines making the case against Obama. More broadly, the group will use an independent expenditure effort to hammer the Democratic nominee via TV, radio and newspaper ads in some of about 15 battleground states in the Midwest and Mountain West.