Midtown Manhattan's Rockefeller Plaza is home to a new, sleek, oh-so-stylish cafe. For workers in nearby office buildings or for tourists that flock to the site, it's a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com, the owner of the facility.
The MSNBC.COM Digital Cafe, which had a soft launch two weeks ago and will be fully operational in mid-July, is one of several brand extensions the company is creating in an effort to deliver its content in new and interesting ways.
"[It's an acknowledgement of] the way the world is developing. Not everyone is going to come to your Web site everyday. So, we have been thinking of other ways to get our content out there," said Catherine Captain, vp, marketing for MSNBC.COM.