A big-budget movie that glamorizes Australia would seem to be a perfect commercial for Australia. Especially if it's made by a famous Australian director who's working for a movie studio controlled by an Australian-born media mogul.
And now it will be. Baz Luhrmann, the Australian director of the 20th Century Fox period piece "Australia" due out in November, has agreed to adapt the movie for an advertising campaign to lure tourists to the land down under.
Marketers are hoping the ad and movie combo will have the same effect that "The Lord of the Rings" trilogy had for New Zealand, where it was filmed, and "Notting Hill" had for the London neighborhood: attract moviegoers swayed by the romance of the film.