09/11/2008 05:12 am ET Updated May 25, 2011

Even More Social Networking For The Rich

I've written before about Myspace for Millionaires sites such as asmallworld and Diamond Lounge. Both have their strengths and weaknesses. Asmallworld, while growing quickly, has gotten too big for some members' liking. Diamond Lounge, the London-based firm that started as a social- and business networking site, has morphed into a "dating and networking site." (Not to be confused, of course with

Now, a site called Spire is entering the fray. But Spire has a slightly different business model. Rather than offering social networking, Spire calls itself a "social resource." Instead of friends, it sells advice. It offers firsthand testimonials on travel, food, wine, cultural events, wellness and other areas of interest for the affluent.

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