MEDIA
09/14/2008 05:12 am ET Updated May 25, 2011

ABC Declares "National Stay At Home Week" To Promote Fall TV

ABC's urging its viewers to conserve gas by staying indoors the week of Sept. 21 -- it's "National Stay at Home Week."

The Alphabet's marketing team dreamed up the holiday as a way to promote the start of the season. "National Stay at Home Week" not-so-coincidentally coincides with TV's premiere week.

Consider it the flip side of the annual April event "TV Turnoff Week" -- something the networks haven't been as eager to embrace.

The promo spots and companion website take a tongue-in-cheek approach to the whole idea that audiences can save money and help the environment by staying home that week and watching TV instead.

Read more on Variety