CUTE AND CUDDLY PAYS THE BILLS: A total of 2.6 million copies. That's how many newsstand issues of People with the exclusive photos of Brad Pitt and Angelina Jolie's newborn twins, Knox Leon and Vivienne Marcheline, have sold, according to sources close to the magazine, citing early sales estimates for the issue. People and Hello reportedly snatched up the exclusive baby photos for a wallet-busting $14 million, the cost split between the two in some manner. People scored the domestic rights for the images; Hello bought the international ones.
The issue is the biggest seller in seven years, and is the fourth highest newsstand seller in the magazine's 35-year history, behind the Sept. 11 issue (4.1 million single copies), the issue covering Princess Diana's death (3 million) and the one covering the death of John F. Kennedy Jr. (2.8 million). The June 19, 2006 issue with the exclusive baby pictures of Brad and Angelina's first daughter, Shiloh, moved 2.2 million newsstand copies (perhaps the extra Pitt-Jolie baby provided a bigger draw this time).