09/25/2008 05:12 am ET Updated May 25, 2011

Olympics Online: NBC, Yahoo Big Winners

Steve Ferguson woke up early on Friday -- 3 a.m. to be exact -- to watch his stepdaughter Margaux Isaksen, a 16-year-old Olympian, complete a grueling 11-hour performance in the modern pentathlon.

Mr. Ferguson did not watch Margaux compete in person. From his home in Fayetteville, Ark., he watched a live stream of her sport on, where 2,200 live hours of the Summer Olympics were shown for Internet users.

The ratings for NBC's television coverage of the Games were record-breaking this month. But the extent to which the Internet served as a supplement to television was unprecedented, and there were two clear winners: NBC's own Web site and Yahoo's Olympics section.

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