NEW YORK (AdAge.com) -- Ad time in the Super Bowl seems to be disappearing faster than a plate of buffalo wings. NBC, which will broadcast Super Bowl XLIII from Tampa, Fla., next year, has sold more than 80% of its available ad inventory for the game, said Seth Winter, senior VP-NBC Sports and Olympics sales and marketing.
NBC had "about a dozen or so advertisers" who had agreed to pay around $3 million for a 30-second spot, Mr. Winter said. NBC boldly announced in May that it would seek that sum, a steep hike from the $2.7 million Fox initially notched for half a minute of ad time on its 2008 Super Bowl broadcast. The News Corp. network was able to secure $3 million in particular instances, especially as ad time in the game began to sell out earlier than expected, people familiar with the buys said.