Marketers may be tightening their belts amid the economic downturn, but you'd never know it from the sale of Super Bowl ads.
The National Football League season is only a week old, but General Electric's NBC Universal says it has already sold about 85% of the available spots, up from the 60% that is standard this time of year. The robust sales pace comes despite an estimated 10% price increase from the last Super Bowl, and NBC says there are only about 10 spots left.
Returning advertisers include Anheuser-Busch, PepsiCo and CareerBuilder.com. But one long-time advertiser will sit this one out. General Motors won't be showing ads this year, according to a person familiar with the matter. The car maker has been in cost-savings mode because of a nose dive in car sales, but the main reason, this person says, is that it doesn't have a car launch scheduled for that time of year.
Watch some ads from last year's Super Bowl below:
Nationwide featuring Kevin Federline rapping:
And a GM ad -- they won't be buying this year -- featuring a production robot having suicidal nightmares:
Finally, some guy's top ten: