I'm not sure why we need two dozen campaigns to fight against buying what already comes out of our faucets for free, but I have this nagging feeling that all of that concern and effort would be better spent elsewhere. Like, how about getting congress to pass a tax credit for renewable energy.
I'm also concerned that we've somehow overlooked that bottled water isn't nearly as popular as bottled sugar water. Bottled sugar water, it turns out, is actually worse for the environment than bottled water, because you have to get the sugar. Something we enviros don't like to talk about is the fact that soft-drink purchases have actually declined significantly since the advent of bottled water. This can't be a bad thing, especially considering the obesity epidemic.
(image by flickr user pheezy)