How dramatically the tone of the presidential campaign has shifted in just a few days. Last week, it was John McCain who was hitting Barack Obama on character issues, while the Illinois Democrat stuck mainly to policy. Today, it's just the opposite.
Hours after the Obama camp launched a television ad questioning McCain's honor, the McCain campaign released a spot strictly focused on the country's economic woes.
Titled "Crisis," the ad is certainly timely. It even includes a shot of Lehman Brothers, the troubled investment bank that filed for bankruptcy Sunday evening.
"'Only proven reformers John McCain and Sarah Palin can fix it," says the ad, which calls for "tougher rules on Wall Street" and "no special interest giveaways."
How much McCain can tread on Obama's turf (the Illinois Democrat scores better on the economy than foreign affairs) remains to be seen. But certainly this ad is recognition that economic matters will play a mega-role in the election, whether McCain likes it or not.
The spot is running on national television.