STYLE & BEAUTY
10/26/2008 05:12 am ET Updated Dec 06, 2017

The Politicization Of Pants: Designer Offers "The Obamas" And "The McCains"

Men's trouser designers (Trousiers? Didn't think so.) Bonobos just launched two new pant styles inspired by the only thing anyone seems to care/talk about these days: the election. Enter "The Obamas" and "The McCains." In an email to their customers, the designers laid out their thinking:

We're fired up about the political race that's about to unfold between two formidable presidential candidates. So we brought back TWO special renditions of our best-selling midnight blue trousers. One named in honor of John, the other named in honor of Barack. The Obamas are downright amazing. The McCains mark the first time we've made a trouser so conservative that the colorful liners don't show in the back pockets and without contrast color stitching on the belt loops. We're going to keep you guys abreast of which pants are hotter sellers on our blog - we hope you are inspired to get more involved in election 2008 - as Rybo would say, "bring out the vote!"

About "The McCains":

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As Wikipedia says: "While generally adhering to conservative principles, McCain at times has had a media reputation as a 'maverick' for disagreeing with his party on several key issues."

We respect mavericks, in all shapes and forms. We hope that you continue to be willing to swim against the current and lead with your best instinct rather than with the special interests that are destroying our nation.

We know you've got nothing to prove after 6 years as a POW. We know you have the heart of a lion. If the electorate taps you, take us to a higher ground.

The McCains are our first pair with a liner that doesn't show through the back: as conservative as we get. Navy outside, with a supersoaker liner. No contrast color cross-stitching on the belt loop, either. You asked for the clean cut, you got it. Check out the Obamas for more signature Bonobos flair.

Smooth brushed cotton navy trousers? You don't need much help here, but we wear them with brown loafers and belts, and we pair them with pink, white, light blue, yellow and just about any other light shade of polo or oxford shirt. It's easy to look good in our new midnight blues...

About "The Obamas":

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Barack - it's more of a love affair we have with you amigo. You are young, strong and thoughtful. You give us hope for a better America, one where our President is a global citizen. As Kenneth Lieberthal would advocate, you are a man in favor of engagement, not containment.

We're nervous you'll slip into the nearsighted Rust Belt Democrat mentality - please keep markets free, keep us competitive with the rest of the world, and keep us well-educated and hard at work. A living wage and a decent health care plan resonate.

Thanks for stepping into the public life - you could have lived an easy and comfortable one in private practice and upscale neighborhoods. Yet you chose the road less traveled, the road more difficult to ply. We salute you.

The Obamas target our charismatic customers - the magnificent tile-style floral mosaic liner screams open-minded, well-traveled, gregarious. In contrast, the McCains offer this highly desired navy trouser with a quietly confident subtle finish.

Smooth brushed cotton navy trousers? You don't need much help here, but we wear them with brown loafers and belts, and we pair them with pink, white, light blue, yellow and just about any other light shade of polo or oxford shirt. It's easy to look good in our midnight blues...

Visit the Bonobos blog.