Discussions about health care policy provided some of the strongest voter reactions for Barack Obama during last night's presidential debate. And on the morning after, his campaign has responded by releasing a new ad on that very subject.
Titled "Taketh," the spot uses footage of Obama during the debate itself asserting that John McCain wants to tax health care rather than fix it.
"He says that he's going to give you a 5,000 dollar tax credit," Obama says. "What he doesn't tell you is that he's going to tax your employer based health care benefits, for the first time ever...so what one hand giveth, the other hand taketh away."
McCain's plan would, indeed, tax employer-provided health care benefits. It would fill in that void by issuing a $2,500 individual tax credit for individuals and $5,000 for families. The average cost per family for health insurance is $12,000. As Time's Joe Klein explained back in September.
"[M]ake no mistake: this plan will do little or nothing for those who do not have insurance now--unless they are young and healthy--and it may well hurt a fair number of workers, especially unionized workers, who get gold-plated benefits from their employers."
The ad, according to the campaign, will air across the country on national cable beginning today.