MEDIA
11/14/2008 05:12 am ET Updated May 25, 2011

Another Reason TV Networks Are Doomed: The Credit Crisis

The television networks are up against a perfect storm: Ratings stink; piracy is rampant, as viewers migrate to the web; and now, thanks to this little credit crisis, advertisers are expected to cut ad spending or cancel buys.

"If credit is frozen, advertisers can't get the financing to fund day-to-day operations, which leads to cuts on discretionary spending for things like advertising," says Anthony DiClemente, an analyst with Barclays Capital.

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