FCC Chair Kevin Martin Named "Porker Of The Month" For $355K NASCAR Sponsorhip

Federal Communications Commission Chairman Kevin Martin is being named "Porker of the Month" by a government watchdog group thanks to the FCC's $355,000 sponsorship of a NASCAR car to promote the digital TV transition.

Citizens Against Government Waste today suggested the decision demonstrated "poor judgment" and questioned whether Mr. Martin adequately consulted other FCC commissioners before approving the sponsorship.

"It is one thing to have an ad on television about the digital transition, but who is going to see that ad on a racing car?" said Tom Schatz, the group's president. "I also don't know that the intended audience [for digital transition messages] would be watching a NASCAR race. It's a completely ineffective use of tax dollars that raises lots of questions."

Read more on TVWeek