12/21/2008 05:12 am ET Updated May 25, 2011

People's Sexiest Man Issue to Include 'Scratch-n-Sniff' Section

Ever wonder what Michael Phelps smells like?

People magazine, which has a history of experimenting with sensory advertising within its pages, is set to publish a "scratch-n-sniff" section in its Sexiest Man Alive issue.

The magazine, which hits newsstands on Friday, includes a section dubbed "Sexy Scents" with "scratch-n-sniff" photos of Gossip Girl actor Chace Crawford, film actor Taye Diggs, Law & Order star Chris Meloni and U.S. Olympic Team swimmer Michael Phelps--each of whom "describe the fragrance that makes them feel their sexiest." (Crawford chose freshly cut grass, telling the magazine he "grew up playing a lot of football and golf ... When I smell freshly cut grass I get this air of competition. It wakes me up, gets me going"; Diggs "loves vanilla, chocolate, sandalwood and musk essential oils.")

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