02/15/2009 05:12 am ET Updated May 25, 2011

Esquire Running Front Page Ad In February Issue

Esquire magazine is offering readers -- and advertisers -- a window into its front covers, literally and figuratively.

The February issue of Esquire, on its way now to subscribers and to newsstands, has a window, or flap, in the middle of the cover, next to an invitation to "Open here." Opening the window reveals quotations from articles inside the issue, adjacent to an advertisement for "One Way Out," a new series on the Discovery Channel cable network.

Read more on New York Times