MEDIA
02/21/2009 05:12 am ET Updated May 25, 2011

MSNBC Looking To Add Third Prime-Time Show

Building on the momentum of its prime-time hours, MSNBC is developing a 10 p.m. program that would complement its left-leaning evening lineup, the cable news channel's president said this week.

A new program could increase the competition between MSNBC, a unit of NBC Universal, and its two chief competitors, Fox News Channel and CNN, for news viewers in the time slot. Unlike most major networks, MSNBC's original programming ends at 10 each weeknight. The 8 p.m. program "Countdown With Keith Olbermann" is rerun at 10 p.m., where it usually ranks third.

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