03/03/2009 05:12 am ET Updated May 25, 2011

Coca-Cola Removing "Classic" From Coke Label

After 24 years, one of the most famous blunders in marketing history is quietly coming to end.

The Coca-Cola Company is dropping the "Classic" from its red labels in some Southeast regions, and the word will be gone from all of its packaging by the summer, the company said Friday.

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