The New York Times' Brian Stelter writes that web sensation CollegeHumor.com is taking its act to MTV, with a show that premieres this weekend:
When a visitor enters Ricky Van Veen's office on Park Avenue, it's hard not to notice the blown-up photo of his face hanging on the wall. Mr. Van Veen, a founder and editor in chief of CollegeHumor.com, the successful Web site, is quick to explain, "It's a prop!"
CollegeHumor, which peddles fraternity pranks and workplace stunts to an online audience of millions, is making the move to television. The Web site's hijinks are being reformatted for an absurdist 30-minute comedy series, "The College Humor Show," which will have its premiere on MTV at 9:30 on Sunday night. The CollegeHumor staffers -- who specialize in three-minute bits of sophomoric comedy for the Web -- wrote, shot and starred in the television series, while they continued to crank out content for their day jobs. The dramatic photo of Mr. Van Veen -- he has jokingly titled the work "infinite introspection" -- is one example of the fiction that is invading CollegeHumor's real workspace.
By relying on its existing staff as actors and using its offices as the set, the show is a hybrid of reality TV and scripted storytelling. "It's a reality premise," Sarah Schneider, an editorial manager for the site, said in an interview this week. "With a fictional execution," Mr. Van Veen added. Then they high-fived.
Read the full article here, or watch the show's trailer below: