ENVIRONMENT
03/29/2009 05:12 am ET Updated Dec 06, 2017

Coen Brothers Direct New "Clean Coal" Ad (VIDEO)

The Reality Campaign has released a new ad. They're the folks behind the widely-played ad that featured a foreman in a hard hat taking viewers on a tour of a non-existent clean coal facility.

In this new ad, a pitchman gives us the hard sell on a "Clean Coal Clean"-scented air freshener that works just as well as "clean coal."

The ad is directed by the Coen brothers, the team that wrote and directed "The Big Lebowski," "Fargo," "The Hudsucker Proxy" and other great films.

WATCH: