John Coale, Greta Van Susteren's Husband, Advising Sarah Palin

So, who are the figures charged with guiding Palin's political image in Washington? Here's the lineup based on our conversations with informed strategists.

• John Coale: Coale, a well-known Washington lawyer and the husband of Fox News Channel's Greta Van Susteren, drew national media attention when he endorsed Sen. John McCain's presidential bid in protest of the way in which Sen. Hillary Rodham Clinton, who he backed in the primary, was treated. Coale, in an interview with the Fix, described himself simply as a "friend" of the Alaska governor but acknowledged that he suggested she start a leadership PAC and helped her navigate through some of the questions surrounding her family that lingered after the campaign. Others familiar with Palin's political team insist that Coale has far more power than he is letting on -- essentially helping to run Sarah PAC. Coale demurred on that front, noting only that he talks to Palin regularly and that she is a "fascinating person" who is "definitely not what the right thinks or the left thinks."

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