Food & Wine Editor-in-Chief Dana Cowin showed she's not just print-savvy this week, launching a Twitter contest that has allowed one of her followers to score two tickets to tonight's Best New Chefs event in New York.
Cowin — who Tweets under the handle @fwscout — tweeted clues about each of the magazine's ten Best New Chef honorees, who will be announced tonight at an awards party at New York's City Winery, all day Tuesday:
Every hour today I'll tweet clues for the names of the restaurants #bnc. !st person to guess all gets two tkts to BNC party tomorrow nite.
Cowin's clues included "1st clue #BNC: Broadway Beauty and the NW," "#BNC 2nd Clue: Not full father/NE," and "Clue #3 Southern Flower."
She announced today that no single person answered all ten clues correctly, but North Carolina-based foodie Sarah LeTrent (aka @instylefoodie) came closest, and flew up to New York for the event this afternoon:
instylefoodie is #BNC winner! She didn't get every single one, but she was the first, closest. She's on a plane to NYC from NC right now!
@huffmedia will be Tweeting from the event tonight, including perhaps a Stephanopoulous-McCain style Twitterview with Cowin, LeTrent, and chefs alike.